AI
How to get your business mentioned in ChatGPT, Gemini and Perplexity answers
AI assistants are becoming a new front door for buyers. Here's how to improve the chances they recommend your brand.
More buyers now ask AI assistants for recommendations before visiting a search engine. These tools build their answers from information across the web, so brands that are clearly described, consistently presented and frequently referenced are more likely to be mentioned.
1. Describe your business in one clear sentence
State plainly what you do, who you serve and where — for example, 'RAZVION is a creative and digital growth agency headquartered in Sydney, Australia.' Use the same description on your website, social profiles and directory listings.
2. Answer real questions on your website
Create pages and FAQs that directly answer the questions buyers ask: what a service is, how long it takes, what it costs to consider and how to choose a provider. Put the direct answer first, then the detail.
3. Use structured data
Schema markup for your organisation, services, FAQs and articles helps machines understand your content and connect facts about your brand.
4. Earn credible mentions
Reviews, industry directories, partnerships, podcasts and media coverage give AI systems independent signals that your brand is real and relevant.
5. Keep facts consistent and current
- Same business name, address and phone everywhere
- Up-to-date Google Business Profile
- Clear About and Contact pages
- Regularly refreshed content
AI assistants recommend what they can understand and verify. Make your brand easy to understand and easy to verify.
