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SEO
AEO and GEO explained: getting found in AI-powered search
Search is becoming answers. Here's what Answer and Generative Engine Optimisation mean for your website.
Buyers increasingly get answers before they ever click. Search features, AI overviews and assistants summarise the web — and choose which brands to mention. That changes what good SEO looks like.
What is AEO?
Answer Engine Optimisation focuses on giving clear, direct, well-structured answers to the questions your buyers ask, so search features can surface them. Think concise definitions, FAQs, comparison tables and step-by-step explanations.
What is GEO?
Generative Engine Optimisation is about improving how often — and how accurately — AI-generated answers reference your brand. It rewards clarity, consistency and credibility across your site and the wider web.
Where to start
- Fix technical foundations: crawlability, speed and structured data
- Answer real questions plainly near the top of relevant pages
- Keep your brand facts consistent everywhere they appear
- Earn mentions from credible, relevant sources
- Monitor how AI assistants currently describe your business
None of this replaces traditional SEO. It builds on it. The brands that win will be the ones that are genuinely useful, easy to understand and consistently trusted.
