Before you scale ad spend: e-commerce growth foundations

It's tempting to fix slow sales with more ads. But paid traffic amplifies your store's strengths and weaknesses alike. These foundations make every dollar work harder.

Product pages that sell

Clear photography, benefit-led copy, sizing or specification detail, delivery and returns information, and genuine reviews all reduce hesitation.

A frictionless checkout

Offer the payment methods your customers expect, show shipping costs early and remove unnecessary steps.

Tracking you can trust

If your purchase data is wrong, your ad platforms optimise towards the wrong signals. Verify conversion tracking before increasing budgets.

Retention from day one

Welcome flows, post-purchase emails and win-back campaigns turn first orders into repeat customers — which is where e-commerce profit usually lives.