Branding
Concept rebrand for an Australian specialty food producer moving into national retail.
Concept case study · E-commerce
Saltbush & Co.
Concept Shopify store and launch campaign for a lifestyle brand.
- Client
- [Client Name] — Lifestyle retail
- Industry
- Lifestyle Retail
- Services
- Shopify, CRO, Paid Social, Analytics
- Status
- Concept
Illustrative concept. Replace with an approved client case study, real imagery and verified results.
The challenge
Great product and organic interest, but a slow theme, confusing navigation and broken tracking made growth guesswork.
Strategy
Fix the foundations first: speed, journey and measurement — then scale acquisition with confidence.
Creative direction
Product-led design with lifestyle storytelling and a modular paid social creative kit.
Execution
Custom Shopify theme, simplified collections, rebuilt product pages and checkout optimisations.
Technology
Shopify, server-side conversion tracking and a live performance dashboard.
Marketing
A structured Meta testing framework for audiences, offers and creative.
Before & after
BeforeAfter
Outcomes
- Faster, cleaner shopping experience across mobile
- Trustworthy conversion data to guide spend
- A repeatable creative testing rhythm
Gallery
More work
Keep exploring.
Web
Concept corporate website for a professional services firm.
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